Yes, the iPhone 2 has now arrived, and the web is all a-buzz with excitement. The hype and buzz is alarmingly massive, and I'm left to wonder if the product will live up to the hype.
You can find all sorts of news, hype, and reports from CNet, among so many others.
My personal predication: The iPhone will be a massive seller, but more profitable for the telecom companies than Apple, and the Blackberry Bold will be a better phone, have better reviews, be more useful, but have far less buzz.
How does Apple do it? I have no doubt that marketing courses all over the world are examining how Apple continues to have the consumer buzz that other companies only dream of, yet hold such a small share of the market in their primary market, computers. From a marketing perspective, Apple Co. is purely magical.
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